Debunking 7 Misconceptions About Content Writing
“Words can do magic!” It’s not something that has been said for the first time. Even when the world hadn’t gone online, words held the most power. The difference from then to now is that – with the easy accessibility of content today, the writing market has bloomed like anything. Many businesses rely on words to sell their products and services, expecting great ROI.
For anything that works, myths surface easily because making things sound convincing is not too difficult. Unfortunately, content writing is no exception, and there are several misconceptions about it floating around the market.
Today, we will look at a few myths surrounding content creation and debunk them for your sake. Why? Well, because we’re content lovers, and we believe in sharing knowledge!
Myth #1 – Your Target Audience Is Bothered About You
Sorry to burst the bubble, but audiences only care about their problems and how best they can find a solution. Overcoming their challenges takes priority, and if the product or service you put out does not resolve any of the problems, they won’t pay up.
Except for an About Us page where you mostly talk about yourself, dedicate your efforts and content to convincing them that your business is indeed the answer to their issues. Focus on giving value and benefits that they can derive, and explain why exactly you are the best-qualified option for them.
Myth #2 – Same Content Across The Board
Once you have developed a phenomenal piece of content, it makes sense to blast it on every channel you have followers on, right?
Wrong! Every medium has a different format, and consumers go to view the content for which the platform is popular. Trying to share content while not understanding the platform may result in you burning the candle at both ends. Our advice is to modify the copy to target specific audiences, spreading it across different platforms.
Myth #3 – Writing Should Contain Fancy Verbiage
More often than not, fancy words and high-quality vocabulary do not equate to high engagement. Nevertheless, it all depends on the market in which you are operating, and if you are speaking the language of your target audience fluently, you have already won.
If you are selling products of daily need, your writing needs to be relatable, but if you are operating in a technical field, such as medical, you may need to incorporate complex terms like Bradykinesia (we don’t know what it means either!).
At the end of the day, the copy should be easy to understand for the target audience, should clearly convey its intention, and have a high readability score.
Myth #4 – A Good Copy Always Sells
Yes, good copy always sells when you throw in a great marketing strategy, track the performance continuously, use attractive visual aids, analytics, retargeting, and making the necessary tweaks as you go; then sure copywriting has terrific effects, but on its own? No.
Imagine the copy being one piece of the puzzle. You still need to fit in the other pieces perfectly to complete the picture.
Myth #5 – A Copy Stuffed With Keywords Will Do Great
Keyword optimization is essential, but you don’t need to mindlessly stuff the targeted words so much so that the content stops making sense and doesn’t fulfill the goal it was initially intended for.
Algorithms deployed by search engines are smart now more than ever and can identify poorly written copy. It will end up affecting the content’s ranking, and there can be penalties too.
Instead, use SEO carefully to make the most impact – Meta description, title tag, and image text must be on point while ensuring that the content reads naturally without hampering the flow.
Myth #6 – Length Doesn’t Affect Ranking
No matter what people say, never believe this! Content length does matter.
As per research, a blog above 1,000 words tends to perform comparatively well, and content that secures the top rankings has often been found to exceed 1,900 words. Readers love to find all they can in one place. Long pieces can take more time to write and research, but it will be worth it if the content strategy is right.
Myth #7 – Design Is Superior To Words
Visual aids and words go hand in hand. A clean design that conveys the message will attract users and make them stay, while the words will incite action.
Free handwriting and online writing cannot be more different. The amount of eyeballs you grab is directly proportionate to in-depth competitor analysis, persuasion techniques used, a deep understanding of your audience, and your own creativity.