In The Wake Of Google’s May 2020 SEO Algorithm Update

No matter where you reside in the world, if you have access to the internet, you are probably aware of Google. Particularly adept at offering exceptional search engine and cloud-computing services, Google is one of the world’s Big Four tech companies.

As Google continues to stay ahead of the curve from its search engine competitors, they update their SEO algorithm at least once every year. Ensuring that only the most relevant and engaging content ranks highest while the search results that are less so, inevitably dropdown.

Since the algorithm must update and adapt according to people’s ever-changing interests, content continues to move higher up in the search results as its relevance increases. The internet is an ever-growing space with new material added every day, and Google is continuously re-evaluating its filtering process to stay up to date.

The tech giant’s first 2020 algorithm update was at the beginning of the year; however, the COVID-19 outbreak shifted the global use of Google’s search engine drastically, resulting in another update following a few months later in May. The company stated that the ongoing pandemic had so dramatically affected their product’s use that the new update specifically facilitates the most significant number of searches for the same topic in the history of the internet.

Of course, once the Coronavirus pandemic numbers began to plummet, the question arose: which websites have now risen to the top of the pile. Using SEO tools to analyze the resulting data, some of the biggest beneficiaries of the 2020 Core Algorithm Update came to view.

How Has Google Itself Been Affected

Comparing the company’s data between April and May, there was a 20% growth in the organic traffic coming into Google Play while all other online traffic routes decreased.

However, no matter how well-designed and efficient an algorithm may be, it still cannot process content like the human brain. Search engines depend on signals and links within a page to assess its relevance and comparison to other similar resources.

In light of that, Google Play has shown steady growth for some time and only shows a roughly 16% rise in traffic post-update. There was no substantial surge in traffic compared to some other beneficiaries of this update, leading to the conclusion that Google did not plan on boosting its SEO traffic.

Who Are the Beneficiaries

Google has been exceptionally transparent in its focus on boosting websites experiencing the most elevated levels of engagement. With the governments worldwide pushing their citizens to adapt social-distancing procedures and educational institutes shutting down indefinitely, parenting websites have seen an astronomical rise in their traffic since Google’s update.

Taking a closer look, the traffic engagement statistics for whattoexpect.com and parents.com exceeded those of verywellfamily.com. So among these three sites, parents.com is in the lead with the most significant number of pages seen per visit.

A Closer Look at Parents.com

With a 40% spike in the organic traffic reaching parents.com through May, a closer look into the elements propelling this sudden growth revealed that it was a direct outcome of Google’s update. Merely comparing the website’s traffic on the days before and after the update’s release indicates a phenomenal 56% rise in just a day on the 5th of May.

As the organic traffic being routed to the website escalated, parents.com simultaneously pulled in even more users from 8 out of the ten top keywords.

For example, the hit ‘questions to ask kids’ shot up by an astounding 586%. Though some of the more commonplace searches also saw an increase in traffic, there is an apparent connection between the keywords directing online traffic and the lifestyle changes resulting from the COVID-19 pandemic.

A clear example of this is a 157% increase for the phrase ‘giving birth in hospitals and a 73% growth for ‘giving birth.’  Both statistics indicate the probability that women were trying to find information for clarity on what the birthing process would be like during a viral outbreak.

Another reason that could explain the rising interest in this keyword phrase is that several states were engaged in an ongoing debate during May about letting the expectant mothers and their partners be together in the labor-room while giving birth.

How Can Your Website Benefit from Google’s Algorithm Change

Even though Google’s May 2020 algorithm update uniquely affects each website, reliable SEO tools are required to help comprehend the actual impact on your site.

By inspecting your website’s traffic statistics and how they changed throughout April-May 2020, you can develop smarter SEO strategies to maximize traffic inflow. The internet is a competitive and ever-expanding space with a wealth of continuously updated information.

Still, with efficiently designed and compatible SEO tools, you can access unprecedented insight into your website’s performance, maximizing productivity and minimizing losses.