Social Media Mania: 5 Trends to Follow in 2020
Let’s face it – life would be utterly different without social media.
It has changed many aspects of how we function daily that it’s now hard to imagine working without it. New apps are being developed by the minute, and it isn’t easy to keep up with what’s in and what’s out. Developers are working day and night to ensure the user experience is at its optimal peak as they dictate whether their hard work is worth it.
This challenge has been a top priority for many companies, which is why paying attention to the current trends could be a make or break for their strategy. Let’s see the ones that currently top the list!
User-Generated Content for
With the rise of influencers, user-generated content (UGC) is taking the digital age by storm. Both big-name and small-time businesses rely heavily on online customer reviews to boost their brand’s credibility.
Regular consumers are also more likely to purchase a product without hesitation if its social media presence is high.
This behavior is also the main reason why product review blogs/vlogs are growing rampant—it turns out 92% of buyers would turn to these posts rather than the usual advertisement.
Step Aside Millenials, Gen Z Users Coming Through
In its advent, social media apps were initially used by Millenials to reconnect with old friends and family. That still proves to be true today, but Gen Z users are taking over the scene.
Nowadays, they have become the generation that devotes more time to social media than anyone else. So, if you want to amplify your presence online, target the right audience, and keep an eye out for Gen Z!
More Clicks Won’t Equate to Instant Success
Surprisingly, click-through-rates have gone down over the years. As such, brands that solely measure success through this strategy would need to come up with a brand-new plan to reel in more activity to their sites.
Users prefer engagement over social media platforms; therefore, expect more success if one provides stellar customer service instead.
Videos Are Still Relevant
Videos are not as exclusive as they used to be when social media started, but it doesn’t mean it’s not a useful tool anymore. According to reports, a whopping 93% of brands are getting new and potential customers, thanks to a video posted on Facebook or Instagram.
Creating the perfect video that captures a person in seconds can be tricky, but it will be worth it, especially if it goes viral.
Social Listening and Sharing Are Key
Another critical way to ensure a brand is visible online is to encourage and monitor post shares. It is the best way to determine what people are saying about a brand, and knowing this first-hand will help address concerns, if any.
Another trick to increase customer reach is by staging product giveaways. Something as simple as mentioning, sharing, or tagging the brand to qualify for the contest will encourage more participation. It’s a win-win situation for both the company and the client!
True enough, social media won’t be going away anytime soon. So, you might as well use it as much as possible to your advantage. The possibilities are endless, and success will be at hand as long as the right strategies are implemented.